Client Showcase

While working with Max, I oversaw a substantial $25 million social media advertising budget, providing strategic counsel on optimizations, reporting, and A/B testing to drive results. I led a team of six members, overseeing the development and execution of social media advertising strategies across various platforms, including Meta, Snapchat, X, TikTok, and Pinterest. This comprehensive approach ensured that our campaigns were effectively aligned with the brand's goals and delivered measurable outcomes.

During my tenure working with Soft Surroundings, I led the Facebook and Instagram advertising efforts, managing a monthly budget of approximately $100,000. My primary focus was on ensuring an efficient and effective Return on Ad Spend (ROAS). I was responsible for creating new ad campaigns, including crafting compelling headlines, body descriptions, and link descriptions, as well as selecting the appropriate URLs. In addition, I consistently provided detailed reporting and conducted quarterly business reviews to assess and optimize our strategies. This comprehensive approach allowed us to maintain strong performance and achieve our advertising goals.

Focusing on services like Microblading and Upper/Bottom Eyeliner, the primary objective is to generate Google phone interactions, leading to increased leads, phone calls, and appointments. I have developed a custom Google Looker Studio report for comprehensive tracking and analysis, providing monthly updates on performance. Additionally, I perform weekly optimizations and overhauls to refine the advertising strategy and support the brand's growth.

My team led Meta advertising strategies focused on driving revenue and achieving high return on ad spend (ROAS). By promoting best-selling products and identifying highly engaging influencers, we developed campaigns that harnessed authentic, compelling content to connect with the brand's audience. This approach not only amplified product visibility but also drove sales, delivering measurable results and aligning with Alo Yoga’s mission to inspire a mindful, active lifestyle.

CLAE is a footwear brand that emphasizes minimalism, comfort, and quality, using vegan and recycled materials. My work with CLAE centered on expanding their customer base through top-of-the-funnel experimentation. This involved testing various audiences and creative strategies. For each new creative, I highlighted their best-selling products, varying the theme between product-centric and lifestyle-oriented visuals to engage potential customers effectively.

During my time working with Overture, a vibrant and maintenance-free living option for active adults over 55, I focused on driving key performance indicators by optimizing website content, crafting engaging blog posts, and running targeted advertising campaigns on Facebook and Instagram. Overture, a subsidiary of Greystar, offers a dynamic alternative to single-family homes and traditional senior housing. In addition to optimizing content and running targeted ads, I conducted extensive testing on Meta platforms, experimenting with various creative types. This included imagery and messaging that highlighted 55+ year-olds enjoying activities and spending time with their families, which played a crucial role in refining our approach to booking community tours.
 

As a new brand aiming to enhance the furniture purchasing experience across various living environments, Couch.com sought to streamline the online shopping journey. I focused on driving traffic to their site by experimenting with Meta campaign optimizations, specifically comparing link clicks to landing page views. During a brief campaign, we identified critical website adjustments that allowed users to navigate the site more effectively, facilitating a smoother furniture discovery process.

For 18|8 Men’s Salon & Barbershop, I executed a robust digital marketing strategy designed to attract and engage clientele. This included creating optimized landing pages that highlighted key services, producing compelling blog content to build authority, and managing Google search advertising to boost online visibility. On Meta (Facebook), I crafted and posted engaging content while running targeted ad campaigns to reach the ideal audience. Focused on lead generation, this approach successfully communicated the unique value of 18|8's barbershop and men’s salon services, driving awareness and connecting with clients in need of premium grooming solutions.

In my role working with Bella Dahl, a boutique brand specializing in high-end female clothing, I managed Facebook and Instagram advertising efforts with a budget of around $5,000 per month. Targeting the millennial to young mother demographic, my primary objectives included maintaining an efficient and effective Return on Ad Spend (ROAS) and launching new advertisements in alignment with product launches. I delivered detailed reports every month and conducted quarterly business reviews to assess performance and refine strategies.  Bella Dahl's brand philosophy, which emphasizes crafting versatile and enduring wardrobe staples, influenced our advertising strategy. We aimed to ensure that our campaigns captured the essence of the brand's values, promoting a sense of elegance and a lifestyle that makes a lasting impact.

I spearheaded a comprehensive digital strategy focusing on search engine optimization (SEO), particularly localized SEO, to increase the practice's visibility to potential new patients. Additionally, I developed content in the form of blogs to enhance online engagement and authority. My role also included managing Meta advertising campaigns to target and attract new orthodontic patients. I provided detailed monthly and quarterly reports to track progress and refine our strategies, ensuring that our efforts were aligned with the practice's growth objectives.

I handled weekly Meta social media advertising optimizations and comprehensive reporting. My responsibilities included evaluating the performance of brand partners, such as influencers, to determine their effectiveness and the value of continued collaborations. This analysis was crucial in ensuring that our advertising strategies aligned with Vuori's brand goals and drove optimal results.

Specializing in premium, ethically crafted apparel, Sami Miro Vintage is committed to sustainability and quality. My primary objective was to identify budget-friendly audience segments through Meta advertising to achieve a return on ad spend of at least 2:1. With the brand operating on a tight budget and a dedicated team, I provided weekly updates to facilitate scaling efforts and to stay informed on trending products and upcoming launches.

Working with Calidad Tools, I created advertising campaigns on Meta and TikTok that spotlighted the real-life application of their tools. Conversations with the client revealed a strong desire to showcase the practical use of their products, whether for outdoor jobs or home improvement tasks. With this focus, I tailored our advertising strategy to emphasize these aspects, helping to drive the brand's growth.

As part of my work with The Flying Locksmiths, I spearheaded a multifaceted digital marketing strategy aimed at driving lead generation and expanding their client base. I crafted optimized landing pages tailored to key customer needs, developed engaging blog content to showcase expertise, and executed strategic Google search advertising campaigns to maximize visibility. Additionally, I managed targeted Meta (Facebook) social media posts to connect with local audiences and amplify the reach of their valuable services. This comprehensive approach not only generated quality leads but also solidified The Flying Locksmiths as a trusted security solutions provider in their market.