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Ignite & Unleash Growth

Expert social media and Google advertising services for impactful, result-driven campaigns.

Welcome to Pixel Pop!

Shannon in a collared shirt with AI beach background

I'm an accomplished marketing professional with 10 years of experience in digital marketing, particularly social media advertising.  My skills outside of paid advertising include search engine optimization (SEO), business growth ideation, and meeting leadership.​

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I have experience collaborating with businesses of various sizes, from small and medium-sized enterprises to large corporations.  Also, I'm a published Wpromote (7-Time Ad Age Best Place To Work) blog author, writing pieces on topics such as Facebook Advertising For Small Businesses: Getting Started.  I am extremely passionate about educating clients and digital marketing beginners so they can better understand social media advertising how-to's and best practices.

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The industries I have worked with include:​

  • Media and Entertainment

  • Retail & E-commerce

  • Fashion & Apparel

  • Athletic Wear E-commerce

  • Beauty & Personal Care

  • Health & Wellness

  • Home Furnishings

  • Real Estate & Property Management

  • Senior Living

  • Dentistry & Orthodontics

  • Food Service – Specifically, food delivery​​​​

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Finally, I'm a cat-lover, a compulsive exerciser, and a day trader. I look forward to meeting you!

Services

Digital Marketing Services

Google Pay-Per-Click (PPC) Marketing

PPC advertising attracts new clients and grows your business by increasing brand exposure to targeted demographics and directing them to impactful pages. I'll audit your website, research, and create a focused strategy aligned with your goals.

Burbank Microblading Google expanded text ad with client image
Burbank Microblading Google call advertisment

Social Media Advertising

Couch.com Meta advertisement, promoting their Room & Board blog
DBA Pixel Pop LinkedIn creative advetisment

Social media advertising on Meta (Facebook & Instagram), Linkedin, Pinterest, Snapchat, TikTok, and X allows your brand to reach your target audience using broad, precise, and remarketing tactics. We can target by location, demographics, behavior, interests, connections, lookalike audiences (ex: users similar to your existing or highest-value customers), and keywords.

Creative

Effective advertising creative goes beyond stunning visuals; it's about strategizing and refining to exceed business goals. I'm happy to review your creative library, offer recommendations, make adjustments, and develop new assets for digital channels.

Pixel Pop creative with stock image of man using laptop
Pixel Pop creative with stock image of woman using laptop

Paid Advertising Audits

If your business has ongoing or past paid advertising efforts, I'm happy to assess them. We'll identify successes, past challenges, and areas for growth to improve future campaigns.

Customized Performance Reports

Burbank Microbalding Google PPC peformance trends
Burbank MIcrobalding Google Looker Studio report, with keyword highlights

I'll create visually appealing dashboards in Google Looker Studio to highlight trends, anomalies, and opportunities. For detailed insights, I'll use pivot tables to break down data by various dimensions. Summaries, key highlights, and recommended next steps will be provided to support ongoing growth.

Couch.com Google Looker Studio report
Couch.com GA4 Meta perfomrance within its Google Looker Studio report

Client Stories

“Working with Shannon at Pixel Pop has been nothing short of fantastic- she's highly skilled and a great communicator. When we started with Pixel Pop, we had no paid advertising strategy devised yet and were looking to do some testing to see what worked. Shannon's deep knowledge and experience in paid advertising helped us create various intricate campaigns to test various types of ads and audiences. Even though we had an extremely limited budget, Shannon was able to make the absolute most of it. We were able to learn a ton about our customer engagement and have a much better sense of how to manage our campaigns efficiently going forward. Highly recommend!”

Alex Back, CEO/Founder - Couch.com

Insights & Updates

Ready to boost your online presence? Let's dive into this exciting digital journey together!

Contact
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